Gracie's Marketing Wisdom

If you could win a feature war, Apple would be bankrupt and we’d all be using Blackberries. But that’s not how the world works.

Remember that, next time you’re asking for a Like, a Re-pin or a Tweet.

If you don’t mean it, don’t say it. If you can’t back it up, don’t publish it. And if you don’t stand behind your products, don’t sell them.

The latest instalment of Gracie’s marketing wisdom. This is an important insight, and one that people get often wrong.

When looking through our website, Facebook and twitter analytics we found that any article, post or tweet featuring Gracie, our canine director of people relations, outperformed pretty much everything else we published. 

Our learning from that insight? Run with it and let Gracie do the talking, and publishing, from now on. She’ll be posting a weekly update every Friday afternoon.